Read e-book online An Affluent Society?: Britain's Post-War 'Golden Age' PDF

By Lawrence Black,Hugh Pemberton

in the course of an election speech in 1957 the best Minister, Harold Macmillan, famously remarked that 'most of our humans have by no means had it so good'. even supposing taken out of context, this word quickly got here to epitomize the experience of elevated affluence and social growth that was once typical in Britain through the Fifties and Nineteen Sixties. but, regardless of the popularity that Britain had moved clear of an period of rationing and shortage, to a brand new age of selection and many, there has been at the same time a parallel feeling that the state used to be in decline and being economically outstripped by means of its overseas rivals. while the learn of Britain's postwar background is a well-trodden course, and the ambiguity of absolute development as opposed to relative decline a lot debated, it truly is the following approached in a clean and profitable means. instead of highlighting financial and commercial 'decline', this quantity emphasizes the super impression of emerging affluence and consumerism on British society. It explores a variety of expressions of affluence: new patron items; moving social and cultural values; alterations in renowned expectancies of coverage; transferring well known political behaviour; altering attitudes of politicians in the direction of the citizens; and the illustration of affluence in pop culture and advertisements. by way of targeting the frequent cultural outcomes of accelerating degrees of consumerism, emphasizing progress over decline and spotting the emerging criteria of dwelling loved by means of such a lot Britons, a brand new and interesting window is opened at the complexities of this 'golden age'. Contrasting growing to be shopper expectancies and calls for opposed to the anxieties of politicians and economists, this e-book bargains all scholars of the interval a brand new point of view from which to view post-imperial Britain and to query many traditional old assumptions.

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An Affluent Society?: Britain's Post-War 'Golden Age' Revisited (Modern Economic and Social History) by Lawrence Black,Hugh Pemberton


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