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By S M M Ausaja

the idea that of hand-painted poster arrived in India with the cinema itself. So the tale of poster paintings, from handpainted to offset printing to digitalization, is a narrative of a steady fading of this gorgeous artwork and craftsmanship, which in lots of methods, articulates the adventure of cinema in India itself. From hand-painted posters with stars in appealing paintbrush expressions to overall mechanization within the electronic period, the place one has to only seize a body from the movie after which blow it up leaves not anything to mind's eye or creativity. within the 50s and 60s of the 20 th century the posters advised a narrative, within the new millennium they're electronic wonders with no soul or an area for inventive expression regarding the paintbrush. Balkrishna Vaiya’s studio in Dadar, Mumbai etc, attracted crowds as the movie stars, of their fancy vehicles yet with out the now notorious retinue, arrived on the small atelier to pose in individual. Their photographs have been celebrated, not only in posters but additionally within the dwelling rooms. every now and then one hears of an fanatic in Mumbai and in different places with whom accumulating tinselville minutiae has been a keenness. There are tales of obsessed Indian motion picture fans across the world who've records of fabrics on their idols. S M M Ausaja has been one in all them. not just is he a diehard Amitabh Bachchan fan, who got here to Mumbai from Lucknow after a administration measure, and commenced with gathering the millennium star’s photos, posters, and trinkets whereas dealing with television software program creation to make a dwelling, but in addition turn into a big collector himself. Ausaja now has greater than 5000 posters - typically handpainted lithographic prints - from 1931 to the current, from which the current collection of a few milestone motion pictures has been conscientiously made. Nostalgia redeemed from a wonderful prior. a visible pride for cinema lovers.

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Bollywood in Posters by S M M Ausaja


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